Kuala Lumpur, Malaysia ¨C 9 October 2009 - The ninth offering of South East Asia¡¯s largest expo and trade platform for the beauty industry, Beauty9 Expo, organized by Interexpo (M) Sdn Bhd, opened today for four days until Monday 12 October 2009. 

Already recognized as the main central hub for regional beauty industry trade, sales and promotion activities, Beauty 9 Expo boasts over 500 exhibitors hailing from 25 countries showcasing the latest beauty and wellness products.

The increase of exhibitors from last year¡¯s expo is no surprise to Interexpo (M) Sdn Bhd¡¯s Chief Executive Officer Mr Mak Weng Kit. ¡°During recessionary times, exhibitors will look at being part of expos that have a proven track record. Taking part in Beauty9 Expo gives them the confidence that quality trade generation will occur here.¡±

Despite the economic slowdown, the beauty and wellness industry is still robust. ¡°Looking good gives people confidence¡±, shares Mr Mak. Indeed, in the first global beauty industry survey conducted by AC Nielsen in 2007, it was reported that 62 percent of global consumers say they invest in beauty products simply because it makes them feel good.

Around 4500 trade visitors visited Beauty9 Expo on opening day. Apart from visiting the different exhibition booths to check out the latest product and technology offerings for the industry, many also took time to witness the competitions, demonstrations and attend the education seminars.

Apart from trade, Beauty9 Expo also aims to educate the beauty industry. The Beauty Spa & Wellness Beyond 2010 Conference themed ¡°Thriving & Surviving During Challenging Times¡± was held, with invited speakers from Singapore, Taiwan, United Kingdom and Thailand sharing with delegates on global spa trends, latest treatments, increasing profitability through training, diagnostics and benchmarking for the beauty and spa industry.

The other highlight of the Day One was the Hair Malaysia 2009 competitions. Hairstylists from all over the country competed in the Junior and Fantasy Open Categories. In the junior category, the overall winner was Kieno Lee Kien Keong and Ckay Liow Chee Keen emerged winner in the Fantasy Open category.

Beauty9 Expo
Dates: Friday 9 October ¨C Monday 12 October 2009
Opening Times: 10:00am ¨C 7:00pm daily
Venue: Hall 1 & Hall 2, Putra World Trade Centre, Kuala Lumpur

For more information on Beauty9 Expo, please visit www.beautyexpo.com.my

Media Contact:
Ms. Cheryl Teh
PR Manager, Interexpo (M) Sdn Bhd
Tel: + 603 7710 3333
Email: cheryl@interexpo-my.com