Kuala Lumpur, Malaysia ¨C 11 October 2009 ¨C It was a very busy weekend for exhibitors at Beauty9 Expo, held at the Putra World Trade Centre in Kuala Lumpur. Over 6800 visitors browsed the expo on Day Three, including 1700 public visitors, surpassing the organizer¡¯s expectations.

¡°The response to Beauty9 Expo has been fantastic. This indicates that the beauty industry is certainly a booming business, even during recessionary times¡±, shared Mr Mak Weng Kit, Chief Executive Officer of Interexpo (M) Sdn Bhd, organizer of the Expo.

For Mr Jimmy Tan, General Manager of Pure Beauty Cosmetics Trading, who launched the latest Office Cosmetics brand of Coloured Glaze and Resplendent Professional Eye Shadow, this is the third year his company has participated in Beauty Expo. He shared, ¡°Beauty Expo, as the largest trade show in the region attracts many trade visitors who are serious. This is one of the main reasons we keep participating in the show. We are looking forward to Beauty10 Expo already!¡±

Whilst the past two days have focused on hair and makeup, Day Three of Beauty9 Expo was all about nails. Nail technicians competed in Nail Art Malaysia 2009 which was divided into two categories; Student/Amateur Category themed ¡®Halloween¡¯ for hand painted nail art (tips) and the Open Category themed ¡°Floral Blossom¡± for design sculpture. The competitors proved their mettle by producing works of art on small fingertip canvases. Lee Chia Ling won the Most Creative Award and also placed first in the Student/Amateur category. For the Open Category, First Place was clinched by Liew Kai Lun whilst Kelvin Liew Kim Yew received not only the Most Creative Award but also Third Place. The Star Educator was awarded to Celine Lam.

Apart from Nail Art Malaysia, KONAD, a Korean nail art design brand, also held their 3D-mold Nail Art Competition. The competition showcased how their new 3-D molds were the fastest and easiest way to dress up nails with 3D designs.

Those wanting to visit Beauty9 Expo have one more day to do so as Monday 12 October will be the last day of this year¡¯s expo. Highlights for the Last Day include Hair Malaysia 2009, Educational sessions on How to Increase your Beauty Salon Sales apart from Exhibitor¡¯s Education talks.

Beauty9 Expo
Dates: Friday 9 October ¨C Monday 12 October 2009
Opening Times: 10:00am ¨C 7:00pm daily
Venue: Hall 1 & Hall 2, Putra World Trade Centre, Kuala Lumpur

For more information on Beauty9 Expo, please visit www.beautyexpo.com.my

Media Contact:
Ms. Cheryl Teh
PR Manager, Interexpo (M) Sdn Bhd
Tel: + 603 7710 3333
Email: cheryl@interexpo-my.com