Beauty Expo

WHY MALAYSIA

Malaysia's strategic location in the heart of South East Asia makes it a natural gateway to emerging economies of the surrounding regions and an attractive regional hub. As the economy grows stronger and purchasing power has increased, consumers were more willing to indulge themselves. Competition in the market is increasing and niche products are highly sought after as consumers are willing to pay more for premium products in order to achieve a better look, reserve signs of ageing, as well as as maintaining a healthy skincare regime. According to the Malaysia External Trade Development Corporation (MATRADE), the total market for cosmetics was valued at RM321,2 million with imports of cosmetics and toiletries accounting for 72.3% of the domestic consumption in 2012. 

MALAYSIA MARKET SHARE

As Malaysia enters the ASEAN Economic Community (AEC), join the leading beauty exhibition in the country to learn more about the necessary steps and measure for the industry to take in preparation for the AEC. According to experts at UN COMTRADE, total import from 2012 to 2014 for Essential Oils, Perfumes, Cosmetics and Toiletries to the Malaysia totaled (USD 910,637,000). Main products of exports during year 2014 were odoriferous mixtures as raw materials for industry (USD 84,705).

Euromonitor has forecasted a positive outlook for the beauty, personal care, industry for Malaysia, with more products on the horizon with functional benefits. 

 

Malaysia’s Imports from Association of South-East Asian Nation (ASEAN)

Product

Value in 2012 (USD)

Value in 2013 (USD)

Value in 2014 (USD)

Odoriferous mixtures as raw materials for industry

67,852

76,537

84,705

Hair preparations

83,871

75,505

60,661

Beauty, make-up & skin-care preparations; sunscreens, manicure or pedicure

57,807

63,905

57,075

Personal toilet preparations shaving preparations, deodorants

38,862

40,080

42,098

Oral & dental hygiene preparations

33,862

33,917

30,797

Perfumes and toilet waters

17,876

18,084

18,802

Essential oils; resinoids; terpenic by-products

2,845

2,496

3,000

TOTAL (USD)

302,975,000

310,524,000

297,138,000


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