HOME / EXHIBIT / WHY EXHIBIT WHY EXHIBIT Why Exhibit Take part in this premium business-to-business trade show that gathers local and international buyers, distributors and agents in the beauty industry. Discover limitless business expansion potential within the growing beauty industry in Southeast Asia. Meet and build business relationships with key decision-makers in all sectors of the beauty industry including beauty, hair, makeup, nail, OEM and halal beauty. Experience a professional platform for product launches and new technological innovations. Enhance brand awareness and develop brand presence. Gain first-hand market feedback and identify the latest trends in the Malaysian market.